The Challenge
The UK Markey Cancer Foundation is the fundraising arm for the University of Kentucky's cancer treatment center. UK Markey had an existing WordPress site that relied on an out of date framework burdened by a reliance on complex plugins — along with yearly subscription fees and a frustrating "a la carte" approach that charged for key functionality.
The Goal
UK Markey needed an easier way to manage content for events, news items, and promotional content throughout the site. They also needed a less burdensome way of keeping track of and paying for plugin updates.
The Solution
After consultation with the client regarding their typical business process, AG Strategic completely rebuilt the website to use the more extensible Understrap framework and bettered the functionality of the commercial plugins with custom plugins that do not require subscriptions.
Outcome
The new website benefits from a fresh redesign, quicker page loads, easier backend maintenance, and lower overall recurring costs.