Research, Strategy and Future Web Planning for a Leading Biological Research Laboratory

The Challenge

Cold Spring Harbor Laboratory (CSHL) stands tall in the field of biological research as the home of the discovery of the double helix structure of DNA.

A leader in scientific discovery and biology education, CSHL retained AG Strategic to elevate its web practices, technology, design and teams to match the world-class status of this organization. 

Goals

CHSL engaged AG Strategic to conduct an assessment of our public website technologies and practices, with a specific interest in content management, custom web content, and how well it was positioned for future growth and flexibility and a strategic responsive redesign.

Our Approach

AG Strategic, on three separate visits, conducted extensive interviews with division directors, stakeholders, and senior leadership.  In addition, we analyzed a disparate set of content management approaches -- ranging from PERL to .NET to PHP on both IIS and the LAMP stack.  Additional outside informants at colleges, universities, and top tier peer research organizations helped establish a baseline for best practices.  After thorough background research, AG Strategic prepared a sourced 34-page report, Executive Summary and extensive high-level presentation for CSHL President Bruce Stillman.

Outcomes

Creation of New Web Team and Processes

  • AG Strategic’s findings will be used to plan for the creation of a new web team to implement lean and agile development processes and embark on a phased multi-year plan to harmonize web design across divisions using a responsive approach.

Content Management System Recommendations

  • AG Strategic’s report also detailed some best-fit recommendations for open-source CMS implementations, based on internal staff skillsets and internal culture.

Technology Stack

  • AG Strategic's recommendations will be used to support the implementation of industry-leading backend solutions to support CSHL's web presence.