Agile WordPress Rollout

PolyCore Therapeutics is a pharmaceutical start-up specializing in Parkinson's disease and other central nervous system diseases.

PolyCore approached AG Strategic with a request for a quick turn around for a public website to satisfy a very important need: the firm's co-founder was selected to present at a conference highlighting PolyCore's work in two weeks time.

AG Strategic rolled out a responsive, Bootstrap-based site using managed hosting platform Pantheon. AG Strategic built a modern and compelling WordPress site using an agile development process to meet the deadline within one week from receipt of site content to launch.

Research, Strategy and Future Web Planning for a Leading Biological Research Laboratory

The Challenge

Cold Spring Harbor Laboratory (CSHL) stands tall in the field of biological research as the home of the discovery of the double helix structure of DNA.

A leader in scientific discovery and biology education, CSHL retained AG Strategic to elevate its web practices, technology, design and teams to match the world-class status of this organization. 


CHSL engaged AG Strategic to conduct an assessment of our public website technologies and practices, with a specific interest in content management, custom web content, and how well it was positioned for future growth and flexibility and a strategic responsive redesign.

Our Approach

AG Strategic, on three separate visits, conducted extensive interviews with division directors, stakeholders, and senior leadership.  In addition, we analyzed a disparate set of content management approaches -- ranging from PERL to .NET to PHP on both IIS and the LAMP stack.  Additional outside informants at colleges, universities, and top tier peer research organizations helped establish a baseline for best practices.  After thorough background research, AG Strategic prepared a sourced 34-page report, Executive Summary and extensive high-level presentation for CSHL President Bruce Stillman.


Creation of New Web Team and Processes

  • AG Strategic’s findings will be used to plan for the creation of a new web team to implement lean and agile development processes and embark on a phased multi-year plan to harmonize web design across divisions using a responsive approach.

Content Management System Recommendations

  • AG Strategic’s report also detailed some best-fit recommendations for open-source CMS implementations, based on internal staff skillsets and internal culture.

Technology Stack

  • AG Strategic's recommendations will be used to support the implementation of industry-leading backend solutions to support CSHL's web presence.  

A Bootstrap-based Responsive Redesign of a Tables-based Website

The Challenge

A previous website redesign for a leading children's hospital had partially implemented a responsive approach by using tables for layout, thus limiting use of CSS frameworks that use modern grid-based layout approaches. AG Strategic was retained to responsively redesign the site under a modern framework and manage the implementation.


Efficiently manage the web production of a responsive redesign framework for the site. Create a modular, modern CSS framework to allow a variety of page layouts. Retain the existing top-level navigation structure.

Our Approach

AG Strategic designed and provided the following design assets:

  1. Over 20 modular CSS components based on the Bootstrap 3 framework,

  2. Custom code to collapse local section content to a hamburger menu at mobile without conflicting with the existing megamenu,

  3. A responsive, prominent “Donate” button to aid fundraising goals, and, finally,

  4. An online code repository and style guide for in-house developers to use during CMS integration.


Fully functional bootstrap framework pages and custom styles that will be used to redesign the site for an upcoming campaign.